MT Media Training

Advanced Media Training Course

Crisis management - three / four delegates

0930

Broadcast session - Crisis management

• Introduction to the crisis management scenario (part one)
• Preperation time

1015

The 'Doorstep' interview

1045

Review interviews

Crisis Management Theory

• How to control a crisis and protect your corporate image
• Crisis planning - think ahead
• Preparing for hostile questions/The ‘Bridging’ technique

1145

Repeat 'Doorstep' interview exercise

1215

Review interviews

1245

Sandwhich lunch

1315

Prepare for press conference
Introduction to crisis scenario (part two)

1345

Press Conference

1415

Review interviews

1515

News package

• How the journalist uses a soundbite
• Mastering the short ‘clip’ for a reporter’s ‘package’
• Returning to key messages
• Timing the soundbite

1600

Soundbite interviews

1630

Review interviews

1700

Summary

1715

Course ends