An Introduction To The Print Media
For four / six delegates
0900
Introductions
- Aims and objectives
- Discussion of past media experiences
- Perceptions of the media
0930
Understanding the workings of the press
- Publications - image and readership
- The shape of the paper - advertising and editorial
- what makes a story?
- What a journalist wants from you
- How to build relationships
- The importnace of deadlines
- The use of quotes
- On and off the record - who should use it and when
- How to prepare for press interviews
- interview techniques/controlling the interview
1045
Tea / Coffee
1100
Practical session - Face to face press interviews
1130
Verbal review of interviews
(written articles are sent post course)
1200
Q&A / Summary
1230
Course ends