Media Training Course – Press, TV & Radio Training
For four / six delegates (Location)
0930
Introductions/Press session - Press journalist
- What makes a story?
- Publications - image and readership
- What a journalist wants from you
- How a newspaper is put together
- The importnace of deadlines
- The use of quotes
- On and off the record
- Interview techniques / controlling the interview
- Review of articles (where applicable)
1100 - 1130
Broadcast session - Broadcast journalist
- Your rights as an interviewee
- Interview techniques & the importance of good preparation
- Deciding on key messages
1130 - 1215
Radio studio interviews
- Adjusting to the programme style
- Painting pictures on radio
- Talking to the listener
1215 - 1300
Review interviews
1300 - 1330
Sandwhich lunch
1330 - 1415
Television 'one to one' interviews
- Posture, demeanour and clothing
- Fielding hostile questions (the 'bridging' technique')
- Using everyday language
1415 - 1500
Review interviews
1500 - 1545
Television 'soundbite' interviews
- How the journalist uses a 'soundbite'
- Mastering the short 'clip' for a reporters 'package'
- Returning to key messages
- Timing the soundbite
1545 - 1615
Review interviews
1615 - 1700
Television 'down the line' interviews
- Coping with the earpiece
- Good composure and eyeline
- Getting yoiur message across
1700 - 1730
Review interviews
1730
Course ends