Press And Presentation Training
0900
Introductions – Simon Brooke, Press Journalist
- Aims/objectives
- Discussion of past media experiences
- Perceptions of the media
0930
Understanding the workings of the press
- Publications – image and readership
- The shape of the paper – advertising and editorial
- What makes a story?
- What a journalist wants from you
- How to build relationships
- The importance of deadlines
- The use of quotes
- On and off the record – who should use it and when
- How to prepare for press interviews
- Interview techniques/controlling the interview
- Review of article
1015
Presentation training - Jilly Carter
- First impressions count
- Know your audience
- How to hold attention
- Taking questions
- The 'bridging' technique
- Voive projection
- Controlling nerves
1045
Practice presentation
1100
Review and analysis
1130
Repeat presentation
1145
Review and analysis
1215
Summary
1230
Course ends