An Introduction To The Print And Broadcast Media
A workshop for eight to twelve delegates
0930
Introductions - Press Journalist
- Aims/objectives & discussion of past media experiences
- Perceptions of the media
0945
Understanding the workings of the press
- Publications – image and readership
- The shape of the paper – advertising and editorial
- What makes a story?
- What a journalist wants from you
- How to build relationships
- Deadlines
- The use of quotes
- On and off the record – who should use it and when
- How to prepare for press interviews
- Interview techniques/controlling the interview
1100
Practical session - Face to face press interviews
(Group splits and nominates a spokesperson)
1130
Verbal review of interviews
(written articles are sent afterwards)
1145
Introduction to the broadcast media
- News programme styles/different interview formats
- Adapting to the programme style
- Knowing your audience
- Your ‘rights’ as an interviewee
- Deciding on key messages
- Posture, demeanour and clothing
- The importance of good preparation
- Fielding hostile questions (using the ‘Bridging’ technique)
- Using everyday language
1200
Q&A
1230
Course ends